How to Write an Effective Remote Job Listing

A strong job listing helps you stand out in a crowded market and brings in the right candidates. We can guarantee (we've seen in the past!), if you follow these practical steps, you’ll not only attract more applicants — but better ones.

Listings that follow these best practices see 35–60% more qualified applications on average, based on feedback and engagement data from top remote job boards.

Here’s how to write a job listing that works:

• Start with a clear, role-specific job title. Use understandable and keyword-rich titles like “Customer Support Specialist,” “Remote PHP Developer,” or “Content Marketing Manager.” Avoid vague labels like “Support” or internal names like “Level 3 Admin.”
  
  

  ✅ Real-world example: An IT company changed its job title from “Happiness Hero” to “Customer Support Agent” and saw a 40% increase in applications within a week!
  
  

• Write a clear and concise role summary. In 2–3 sentences, explain what the person will do, who they’ll work with, and what goals they’ll support. Keep it human and jargon-free.
  
  

  ✅ Example: “You’ll help customers resolve product issues quickly via email and live chat. You’ll work with a distributed team across 3 time zones to keep our customer satisfaction score above 95%.”
  
  

• Outline the day-to-day responsibilities. Use bullet points to describe what the job looks like on a weekly basis. Be concrete. Jobseekers want to picture themselves in the role.
  
  

  ✅ Example bullets:

  • Respond to 30–40 customer support tickets daily

  • Monitor live chat during business hours (EST)

  • Document product bugs and feature requests
    
    

• Separate required vs. nice-to-have skills. Create two headers. Be honest about must-haves, and don’t overload either list. This avoids intimidating strong candidates who may not meet every optional item.
  
  

  ✅ Required:

  • 2+ years in customer support

  • Strong written English

  • Experience with Zendesk or similar tools

  ✅ Nice to have:

  • Experience working in a remote team

  • Basic HTML knowledge
    
    

• List the tools they’ll use. Mention your stack — it helps set expectations and signals how modern your workflow is.

  ✅ Example: “We use Slack, Notion, Zendesk, and Google Meet to stay connected and track progress.”
  
  

• Include the salary range, if possible. Candidates are more likely to apply when they know the pay range. It saves time, builds trust, and narrows in the right applicants.
  
  

  ✅ Example: “$55,000–$70,000 USD/year, depending on experience and location.”

  📊 According to a LinkedIn study, listings with salary info get 60% more qualified applicants.
  
  

• Be specific about remote expectations. Clarify if the job is fully remote or hybrid. Mention time zones, required availability, and frequency of meetings.
  
  

  ✅ Example: “This is a fully remote role. You must be available between 9 am–2 pm EST. We have one team call per week and async communication otherwise.”
  
  

• Keep the listing short, skimmable, and engaging. Most jobseekers skim a post in under 2 minutes. Use bullet points, bold headings, and short paragraphs. Avoid walls of text.
  
  

  ✅ Tip: Use tools like Hemingway Editor to make your copy more readable.
  
  
  

Companies that adopt this format often see higher engagement and faster hiring timelines. Clearer job listings don’t just bring more clicks — they attract candidates who are more aligned, more prepared, and more likely to stay.