adidas Community Activator, Running - Los Angeles, CA
at Archrival Agents
Desired Skills
About Job
Community Engagement: Build strong relationships with local running clubs, businesses, and specialty stores to position adidas as a trusted partner within the running community.
Event Organization: Plan, execute, and host community events, activations, and demo sessions that highlight adidas products and foster direct, authentic engagement with local runners.
Product Knowledge + Trial: Introduce and educate runners on adidas products, encouraging trials to showcase performance and innovation.
Retail Collaboration: Partner with local specialty stores to align activations with retail objectives, driving foot traffic and fostering long-term purchasing behaviors.
Brand Advocacy: Represent adidas at community events, promoting the brand authentically and building trust within the running community.
Performance Tracking: Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
Requirements
Deep understanding of the running community and a genuine enthusiasm for adidas and the sport.
Strong attention to detail, extremely reliable and capable of troubleshooting to bring things to life.
Past relevant, sports & lifestyle brand, event and community activation experience (minimum 5 -8 years).
Excellent interpersonal and presentation skills, with the ability to inspire, engage and communicate with audiences.
Ability to collaborate with cross-functional partners on both the brand and agency teams.
A team-player mentality, motivated to seek out opportunities to collaborate with the running community.
Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.
Ability to understand, track and be accountable to agency and adidas goals and objectives.
Additional Instructions
Community Engagement: Build strong relationships with local running clubs, businesses, and specialty stores to position adidas as a trusted partner within the running community.
Event Organization: Plan, execute, and host community events, activations, and demo sessions that highlight adidas products and foster direct, authentic engagement with local runners.
Product Knowledge + Trial: Introduce and educate runners on adidas products, encouraging trials to showcase performance and innovation.
Retail Collaboration: Partner with local specialty stores to align activations with retail objectives, driving foot traffic and fostering long-term purchasing behaviors.
Brand Advocacy: Represent adidas at community events, promoting the brand authentically and building trust within the running community.
Performance Tracking: Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
Perks and Benefits
$80,000-$89,000*
Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.
