JOB DESCRIPTION
Title: Analyst - Organic Growth and Content (Aerie / Offline)
Overview - The Analyst - Organic Growth & Content is responsible for analyzing trends and developing content with the ultimate goal of increasing the impact of organic marketing. A writer at heart, this Analyst will have a strong understanding of SEO and Answer Engine best practices, a knack for creating engaging and informative content, a strong analytical orientation and a proven track record of optimizing content for various digital platforms.
Responsibilities:
Content Creation:
Draft high-quality content for websites, blogs, social media, and other digital platforms, maintaining a consistent brand voice
Perform ongoing content gap analyses, reviewing the competitive landscape to provide trending recommendations for site improvements and content expansion that tie back to marketing strategies (audience, messaging, seasonal & annual goals).
Regularly audit and optimize existing content to ensure it remains relevant, up-to-date, and aligned with evolving marketing strategies.
SEO And AEO Optimization:
Conduct keyword and “answer engine” research to identify relevant topics and optimize content for search engines.
Implement on-page SEO best practices, including meta descriptions, headers, copy block creation, and internal linking.
Monitor and analyze content performance, adjusting strategies to improve search engine rankings and drive organic traffic.
Stay up-to-date with SEO trends, algorithm updates, and industry news to ensure content strategies remain effective.
Performance Analysis:
Use tools like Google Analytics, SEMrush, or BrightEdge to track and report on content performance.
Analyze metrics and make data-driven recommendations for content improvements and organic strategies.
Qualifications:
2+ years of relevant experience in SEO and content writing, bonus point for retail subject matter
Proven ability to create engaging, well-written, well-researched content.
Strong understanding of SEO principles, including keyword research, on-page SEO, and link building.
Proficiency with SEO tools such as Google Analytics, SEMrush, BrightEdge, or similar.
Excellent writing, editing, and proofreading skills.
Familiarity with content management systems (CMS) such as WordPress.
Education:
Bachelor’s degree in Marketing, English, Journalism, or a related field is preferred
PAY/BENEFITS INFORMATION:
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
AEO may also provide discretionary bonuses and other incentives at its discretion.
PAY/BENEFITS INFORMATION:
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
AEO may also provide discretionary bonuses and other incentives at its discretion.
ABOUT US
American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.
AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
JOB INFO
Job Identification 17541
Job Category : Marketing
Posting Date : 2025-08-27T14:33:37+00:00
Job Schedule : Full time
Locations : Pittsburgh, PA, United States
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