Drive the design and implementation of integrated media campaigns across multiple channels for flagship content and entertainment initiatives.
Partner with marketing and creative teams to develop innovative media approaches that amplify content visibility and consumer impact.
Lead collaboration with agency partners and internal stakeholders to ensure media strategies align with brand goals and business objectives.
Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
Work alongside media vendors to co-develop unique and engaging media concepts that maximize cross-platform reach.
Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions.
Explore and integrate emerging digital and traditional marketing channels to advance media planning and execution.
Requirements
Minimum 10 years of senior media leadership experience, preferably within entertainment marketing.
Proven track record managing successful media campaigns for major entertainment releases or tentpole projects.
Strong expertise in both traditional and digital media, with familiarity in emerging platforms and innovative marketing tools.
Excellent leadership and communication skills, capable of influencing and aligning diverse teams.
Experience in social media and influencer marketing related to entertainment content is highly desirable.
Understanding of the entertainment industry, including talent relations and intellectual property, is advantageous.
Advanced degree such as an MBA in marketing, business, or related fields is a plus.
Fluency in Spanish required
Additional Instructions
Drive the design and implementation of integrated media campaigns across multiple channels for flagship content and entertainment initiatives.
Partner with marketing and creative teams to develop innovative media approaches that amplify content visibility and consumer impact.
Lead collaboration with agency partners and internal stakeholders to ensure media strategies align with brand goals and business objectives.
Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
Work alongside media vendors to co-develop unique and engaging media concepts that maximize cross-platform reach.
Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions.
Explore and integrate emerging digital and traditional marketing channels to advance media planning and execution.
