Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content
Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems
Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline
Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights
Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva
Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages
Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns
Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action
Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement
Creating visual-first assets in Canva to support campaigns and bring content to life
Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement
Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact
