Guide beauty coverage, which encompasses makeup, skincare, haircare, shaving, personal products and select wellness topics
Plan the editorial calendar for the beauty and grooming section, in collaboration with the deputy editor for lifestyle, strategy team and editorial leadership
Assign, write and edit best-in-class beauty and grooming content based on search and audience data, trends, seasonality and other KPIs; assign articles to other Forbes Vetted staff and manage their workflow as appropriate
Conduct deep research, thorough hands-on testing and dynamic expert interviews to inform published content and best serve Forbes Vetted readers
Ideate and execute off-platform content for social, newsletter and video channels as a routine part of beauty coverage, working in collaboration with the Forbes Vetted audience development team
Leverage tools like Google Keywords, SEMrush and Looker to help plan content and track performance against goals
Participate in sales event coverage, including working shifts over some holiday weekends such as Memorial Day, Amazon Prime Day and Black Friday/Cyber Monday
Requirements
Is a specialist in the beauty and grooming space, with 3+ years of experience writing and editing content of this type on staff at a major digital publication
Has impeccable writing, editing and reporting skills as well as a network of PR contacts in the beauty landscape
Has some familiarity with commerce content and hands-on experience testing beauty and grooming products
Has an eye for features, storytelling and packaging that strengthens the site’s authority and helps build the brand beyond pure product coverage
Is a team player who can multitask and work collaboratively with multiple stakeholders
Has experience appearing in video; is enthusiastic about translating editorial stories into engaging video content for Forbes Vetted, covering topics including events and launches, product reviews, and similar
Is eager to innovate and experiment editorially to help grow the Forbes Vetted audience both on-site and off-platform, such as in email newsletters, audio formats and on social media channels
Additional Instructions
Guide beauty coverage, which encompasses makeup, skincare, haircare, shaving, personal products and select wellness topics
Plan the editorial calendar for the beauty and grooming section, in collaboration with the deputy editor for lifestyle, strategy team and editorial leadership
Assign, write and edit best-in-class beauty and grooming content based on search and audience data, trends, seasonality and other KPIs; assign articles to other Forbes Vetted staff and manage their workflow as appropriate
Conduct deep research, thorough hands-on testing and dynamic expert interviews to inform published content and best serve Forbes Vetted readers
Ideate and execute off-platform content for social, newsletter and video channels as a routine part of beauty coverage, working in collaboration with the Forbes Vetted audience development team
Leverage tools like Google Keywords, SEMrush and Looker to help plan content and track performance against goals
Participate in sales event coverage, including working shifts over some holiday weekends such as Memorial Day, Amazon Prime Day and Black Friday/Cyber Monday
Perks and Benefits
The annual base salary range for this role is $80,000 - $90,000
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions.
