Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline.
Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics.
Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis.
Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts.
Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement.
Requirements
Paid Media Channel Expertise: Understanding and hands-on experience with top-of-funnel paid media channels (e.g., OOH, OTT, podcasts, newsletters, webinars) to effectively drive awareness and pipeline.
B2B SaaS Marketing Experience: Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings.
Cross-Functional Collaboration: Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging.
Data-Driven Mindset: Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI.
Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.
Additional Instructions
Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline.
Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics.
Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis.
Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts.
Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement.
Perks and Benefits
Industry-competitive compensation
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Offices in SF, NYC, London, Dublin, and Sydney
