Proactively collaborating with product management, marketing, business development, and product development to understand business needs and deliver actionable insights that inform business decisions.
Designing and managing all phases of quantitative and qualitative research initiatives across the entire lifecycle (concept development, feature refinement, go-to-market, launch, and post-launch) in the US and international markets.
Leading research initiatives to inform the needs and pain points of Roku and competitive platform users.
Creating and socializing insightful reports and presentations with meaningful narratives and actionable recommendations to various teams and levels across the organization.
Evaluating new business opportunities and providing a strategic perspective.
Leveraging traditional research methodologies and incorporating innovative research techniques to address business needs.
Identifying actionable research needs that inform consumer-centric business decisions.
Partnering with various cross-functional business teams to represent the voice of the consumer.
Understanding and incorporating industry data that is available through secondary sources.
Identifying and onboarding new vendors and managing existing ones.
Requirements
8+ years of primary research experience.
Bachelor's Degree, or Master's Degree, in related fields such as Consumer Research, Psychology, Sociology, Anthropology, Marketing, Consumer Behavior, and Market Research.
Strong analytical problem-solving skills with a solid understanding of traditional and emerging qualitative and quantitative research methodologies.
Outstanding writing and presentation skills, as well as the ability to persuade, inspire, and motivate others.
Strong project management skills, with the ability to define, plan, and execute initiatives across a wide range of product areas.
Passion for deeply understanding the consumer and translating those truths into meaningful business opportunities.
Ability to synthesize multiple sources of information into meaningful conclusions and recommendations.
High attention to detail without sacrificing a broad strategic perspective.
Proven success in a fast-paced, collaborative, results-oriented environment, managing multiple projects in a timely manner.
Ability to navigate through ambiguity, challenge assumptions, and proactively identify new opportunities.
Additional Instructions
Proactively collaborating with product management, marketing, business development, and product development to understand business needs and deliver actionable insights that inform business decisions.
Designing and managing all phases of quantitative and qualitative research initiatives across the entire lifecycle (concept development, feature refinement, go-to-market, launch, and post-launch) in the US and international markets.
Leading research initiatives to inform the needs and pain points of Roku and competitive platform users.
Creating and socializing insightful reports and presentations with meaningful narratives and actionable recommendations to various teams and levels across the organization.
Evaluating new business opportunities and providing a strategic perspective.
Leveraging traditional research methodologies and incorporating innovative research techniques to address business needs.
Identifying actionable research needs that inform consumer-centric business decisions.
Partnering with various cross-functional business teams to represent the voice of the consumer.
Understanding and incorporating industry data that is available through secondary sources.
Identifying and onboarding new vendors and managing existing ones.
Perks and Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role.
