Authority-Building Content: Say goodbye to boring B2B jargon. You'll plan, research, and write high-value, pillar content—think deep-dive guides, original thought leadership, and success stories—that firmly establishes Postie as the go-to genius in AdTech/MarTech.
Brand Voice Execution & Consistency: You are the keeper of the Postie tone. You'll execute and maintain the integrity of our fun, yet professional, brand voice across every single written material, ensuring we sound consistent, smart, and approachable.
Organic Strategy Guru: You'll ensure every word we publish is optimized for discovery. This means applying your understanding of keyword strategy and structuring content perfectly so it doesn't just rank well in search, but also gets chosen as the definitive answer by LLM platforms like ChatGPT and Google's SGE.
Collaboration with Demand Gen: You'll be the creative partner to our Demand Gen team. You'll provide the final, polished content drafts and creative copy they need to run high-performing campaigns (e.g., website landing pages, compelling ad text).
AI for Content Excellence: You'll embed AI platforms directly into your daily writing workflow—accelerating topic research, finessing drafts for technical accuracy, optimizing copy length, and generating variations for A/B testing—driving speed, quality, and your own personal productivity.
Requirements
3-5 years of progressive, hands-on experience in content strategy or execution for a B2B audience.
The rare and excellent ability to translate complex AdTech/MarTech topics into simple, compelling, and benefit-driven narratives.
Experience or strong knowledge base in building content optimized for organic authority.
Practical, demonstrable experience leveraging AI tools to significantly improve personal content creation speed and effectiveness.
Familiarity with marketing measurement principles to understand how your storytelling contributes to the overall revenue funnel.
Creative Aptitude: You have a natural flair for understanding what makes a message resonate, bringing vibrant, fresh creative input to messaging, visuals, and overall campaign concepts.
Additional Instructions
Authority-Building Content: Say goodbye to boring B2B jargon. You'll plan, research, and write high-value, pillar content—think deep-dive guides, original thought leadership, and success stories—that firmly establishes Postie as the go-to genius in AdTech/MarTech.
Brand Voice Execution & Consistency: You are the keeper of the Postie tone. You'll execute and maintain the integrity of our fun, yet professional, brand voice across every single written material, ensuring we sound consistent, smart, and approachable.
Organic Strategy Guru: You'll ensure every word we publish is optimized for discovery. This means applying your understanding of keyword strategy and structuring content perfectly so it doesn't just rank well in search, but also gets chosen as the definitive answer by LLM platforms like ChatGPT and Google's SGE.
Collaboration with Demand Gen: You'll be the creative partner to our Demand Gen team. You'll provide the final, polished content drafts and creative copy they need to run high-performing campaigns (e.g., website landing pages, compelling ad text).
AI for Content Excellence: You'll embed AI platforms directly into your daily writing workflow—accelerating topic research, finessing drafts for technical accuracy, optimizing copy length, and generating variations for A/B testing—driving speed, quality, and your own personal productivity.
