Own and scale content systems across web and mobile: templates, modules, automation pipelines, workflows, and quality standards.
Prototype new content formats and features, translating ideas into tangible mockups or MVPs.
Design workflows that use AI, human editors, and automation for reliable, scalable output.
Define execution plans with clear steps, constraints, and expected outcomes.
Measure what matters, setting KPIs for content performance, UX quality, and operational efficiency.
Prioritize strategically, grounding decisions in frameworks, impact, and opportunity sizing.
Plan and manage content calendars, integrating insights from Product, Data, SEO, and Outreach.
Apply UX and clarity principles to ensure content is genuinely helpful, usable, and conversion-oriented.
Analyze competitors and leverage insights to stay ahead in Chile & Argentina fast-moving betting market.
Support digital PR and outreach, contributing local insight, strategic angles, and content hooks.
Continuously optimize, running experiments and proposing improvements backed by data and reasoning.
