Execute multi-channel campaigns across email, paid media, webinars/events, and content syndication to generate qualified leads.
Qualify inbound leads quickly and professionally, schedule meetings, and progress opportunities.
Drive targeted outbound sequences (calls, emails, LinkedIn) to priority accounts and personas.
Conduct discovery calls to validate fit, timeline, and next steps; document thoroughly in Salesforce.
Collaborate with Marketing and Sales on campaign follow-up plans, lead scoring, and life cycle stages.
Requirements
The ideal candidate will bring 3 - 5+ years of experience in B2B marketing.
Proven SDR or sales-adjacent experience: confident on the phone, skilled at discovery, and disciplined with follow-up.
Expertise in Salesforce and Pardot; experience with Apollo and ABM tools is a plus.
Strong email copy and basic design ability.
Additional Instructions
Execute multi-channel campaigns across email, paid media, webinars/events, and content syndication to generate qualified leads.
Qualify inbound leads quickly and professionally, schedule meetings, and progress opportunities.
Drive targeted outbound sequences (calls, emails, LinkedIn) to priority accounts and personas.
Conduct discovery calls to validate fit, timeline, and next steps; document thoroughly in Salesforce.
Collaborate with Marketing and Sales on campaign follow-up plans, lead scoring, and life cycle stages.
