Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn and more.
Leverage first and third-party data to Identify and reach our target audiences.
Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS.
Communicate campaign performance to leadership and team members.
Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging.
Continuously research industry trends and identify testing opportunities to lead campaign performance.
Identify creative solutions at scale to meet our client acquisition needs.
Collaborate with vendor partners and use their expertise to maximize campaign performance.
Requirements
3+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background).
Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager.
Experience in Excel, including the ability to use formulas and pivot tables.
Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics, Power BI).
Additional Instructions
Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn and more.
Leverage first and third-party data to Identify and reach our target audiences.
Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS.
Communicate campaign performance to leadership and team members.
Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging.
Continuously research industry trends and identify testing opportunities to lead campaign performance.
Identify creative solutions at scale to meet our client acquisition needs.
Collaborate with vendor partners and use their expertise to maximize campaign performance.
Perks and Benefits
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care.
