Develop and execute Oura’s long range retail brand and channel growth strategy across the Americas (U.S., Canada, and Latin America).
Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners.
Lead, mentor, and develop a team of retail channel marketers and visual merchandisers, fostering a culture of collaboration, innovation, and accountability.
Partner cross-functionally with Regional Sales, Global Marketing, and Operations to ensure alignment on priorities, launches, and brand execution.
Accountable for market expansion and partner category innovation (e.g., wellness tech zones, experiential retail formats, pop-up or store-in-store pilots).
Oversee go-to-market planning and execution for new retailer launches and product introductions within the Americas region.
Build and maintain strong partnerships with key retailers including Best Buy, Target, Costco, Amazon, and leading regional chains.
Collaborate with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth, and optimize brand presence.
Own and manage the Americas retail channel marketing budget, ensuring efficient allocation of resources across markets and partners.
Develop quarterly and annual marketing plans tied to clear performance KPIs and ROI targets, continuously optimizing investment based on performance and overall goals.
Monitor, analyze, and report on retail marketing performance, identifying insights and optimization opportunities.
Lead fixture and in-store display programs for all regional retail partners — from concept to installation — ensuring consistency, quality, and premium brand presentation.
Oversee the creation and deployment of retail assets, POP materials, and in-store activations across diverse retail environments.
Collaborate with Creative and Production teams to deliver high-impact, on-brand retail experiences.
Drive integration across retail media networks (RMNs), retailer online channel, and in-store activations to create seamless omnichannel shopping journeys.
Lead the creation of unique marketing programs with key strategic retail partners in US, CA, and LATAM.
Partner with Global Brand and Digital Marketing teams to ensure integrated campaigns across online and offline channels.
Leverage shopper data, retail insights, and market analytics to drive strategy and improve retail marketing effectiveness across the Americas.
