Gain a deep understanding of the market to support the development and delivery of events tailored to market needs and customer expectations.
Collaborate with the VP of Events and Event Director to design events that appeal to all customer groups, from attendees to exhibitors, ensuring a clear value proposition and strategy that demonstrates ROI and return on time.
Support the creation of innovative and interactive experiences at events, while adhering to budget and P&L forecasts.
Collaborate on new ideas and agile event formats to engage customers in unique and valuable ways.
Assist in interpreting customer insights through data and feedback to enhance the relevance and value of the event.
Define project scope, setting goals, creating detailed project plans, allocating resources, and establishing timelines.
Regularly monitor project progress against the plan, identifying potential issues, and taking necessary actions to stay on track. Ensuring project deliverables meet quality standards and requirements.
Support event marketers in reviewing materials (emails, websites, press releases, etc.) and ensuring messaging aligns with customer needs.
Manage the planning and execution of event floor features and activations, in collaboration with the VP, Events, and Operations teams.
Maintain comprehensive event timelines, project plans, and post-event reports, ensuring all teams are aligned and deliverables are met.
Act as the central communication point between Sales, Operations, Marketing, Retail, and Events ensuring seamless coordination and understanding of the event plan.
Assist the Event VP in annual financial planning and monthly forecasting process, ensuring all activations and features stay within budget.
Create mini-budgets for activations, raise purchase orders (POs), and track expenses to ensure financial targets are met.
Serve as a liaison between the Event Operations and Sales teams to communicate bespoke event requirements, ensuring clear specifications and cost management.
Responsible for representing the company in the market, building strong client relationships, and driving business growth through direct engagement and tailored solutions on behalf of Event VP.
