Regional Strategy & Leadership
Developing and executing the Americas marketing strategy aligned to sales priorities, ARR targets, and pipeline goals.
Leading, inspiring, and growing a team across field marketing, events, ABM, and channel marketing.
Partnering with global COE teams (demand generation, brand, content, digital, comms) to activate global campaigns.
Field Marketing & Events
Driving regional demand generation through strategic events, executive programs, and localized campaigns.
Leading presence at industry trade shows, regional customer events, and executive roundtables to build brand and pipeline.
Account-Based Marketing (ABM)
Building and executing ABM programs for top enterprise and strategic accounts, partnering closely with Sales to deliver personalized engagement and influence opportunities.
Measuring impact of ABM efforts on pipeline creation, deal acceleration, and account expansion.
Channel & Partner Marketing
Developing and executing marketing programs with key channel and alliance partners to expand reach and generate joint pipeline.
Building partner marketing motions that support indirect revenue growth and deepen partner engagement.
Sales Partnership
Acting as a trusted partner to regional Sales leadership, aligning on go-to-market priorities, coverage models, and pipeline requirements.
Ensuring marketing programs are directly tied to sales outcomes with clear attribution to pipeline and ARR.
Measurement & Optimization
Owning regional marketing pipeline targets, ensuring alignment to business objectives.
Monitoring performance of campaigns and programs, adjusting strategies for maximum ROI.
