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About Job

Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention. Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach Lead annual planning, forecasting, and budget management for marketing functions Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform. Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements Develop and refine Bookit.com's brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion. Manage content and editorial strategy to support SEO and AI-search-optimized discovery, platform education, and early demand generation. Oversee public relations (via an outside agency) Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit's value proposition Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations, product/feature launches, and other company activations. Lead co-marketing and promotional initiatives with partner brands and platforms and influencers Work with Finance and Operations to forecast marketing ROI and manage spend efficiently

Requirements

7+ years of marketing experience, including experience within digital-first platforms, online marketplaces, travel booking, rewards, or commerce technology companies
Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings, Priceline, Hotels.com, Amex Travel, Capital One Travel, Hopper, Airbnb, The Points Guy, or similar).
3-5 years of experience as a senior marketing leader, with responsibility for growth, go-to-market execution, and team leadership.
Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market initiatives.
Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention
Experience building and leading teams through high-growth phases, ideally from Series A to scale
Ability to own a function from ideation through execution, with high accountability and attention to detail.
Strong understanding of brand development, positioning, and creative direction, particularly in early-stage contexts
Proficiency in marketing analytics, attribution, CRM, and automation tools
Evolving understanding of AI Search and Agentic AI on marketing landscape
Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally
Entrepreneurial, resourceful, and comfortable executing in fast-paced, ambiguous environments

Additional Instructions

Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform
Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach
Lead annual planning, forecasting, and budget management for marketing functions
Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform
"Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics
Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.
Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements
Develop and refine Bookit.com's brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
Manage content and editorial strategy to support SEO and AI-search-optimized discovery, platform education, and early demand generation.
Oversee public relations (via an outside agency)
Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit's value proposition
Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations, product/feature launches, and other company activations.
Lead co-marketing and promotional initiatives with partner brands and platforms and influencers
Work with Finance and Operations to forecast marketing ROI and manage spend efficiently

Perks and Benefits

Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
Vacation: Flexible/Unlimited PTO with manager approval.
401K Plan - Tax-Deferred and/or Roth options: Eligible after 90 days of employment
Collaborative culture with industry veterans and mission-driven builders

Head of Marketing - Bookit.com - (Travel Tech / B2B2C Platform)

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