Partner closely with the Community Lifecycle Marketing team to grow and scale the email channel.
Partner with Data Analytics for best in class contact ingestion and hygiene.
Provide strategic input on email and marketing automation best practices, including segmentation, send timing, testing, and deliverability.
Track milestones, manage dependencies, and ensure on-time delivery.
Own the health and structure of the contact database to support effective targeting, email performance, and deliverability.
Ensure CRM and marketing data integrity, system hygiene, and compliance with privacy regulations (GDPR, CAN-SPAM).
Manage HubSpot user permissions, troubleshoot issues, and support internal stakeholders with platform guidance as needed.
Building and managing dashboards, layouts, reports, process automation, and other configurable parts of the interface for end-users, and other capabilities including: Flows and Process, Workflow Rules & Approval Processes, Validation Rules, Custom Objects Configuration, Security Controls, Third-party integrations.
Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards.
Remain current on HubSpot's product features, updates, and new capabilities.
Build, test, and launch email marketing workflows and nurture programs in HubSpot.
Support the day-to-day running of the business within HubSpot, which includes interacting with business users and technology partners, in support of the HubSpot web environment.
Set and monitor KPIs and report on web performance, timelines, and results using HubSpot reports/ dashboards.
Serve as a project manager in implementation projects with the agency of record.
Maintain updated system documentation and HubSpot policies/procedures.
