Serve as a B2B Public Sector Partner Marketer supporting a key enterprise technology client.
Develop and execute partner marketing and co-marketing strategies targeting the public sector (federal, state, local, NGO, or non-profit).
Drive demand generation, go-to-market (GTM) initiatives, and event management to support pipeline and revenue growth.
Collaborate cross-functionally with C-suite executives and department heads to optimize co-marketing performance and partner experience.
Manage and nurture emerging ISV (Independent Software Vendor) partnerships, preferably in the AI and tech sectors.
Utilize data visualization (Miro, Power BI, Looker, Qlik, Tableau) and project management tools (Confluence, Jira, Trello, Asana, Airtable, SharePoint) to track and report on marketing initiatives.
Engage in client-facing activities, building relationships with key stakeholders in public sector organizations.
Leverage audience and analytics tools (ZoomInfo, Crossbeam, 6Sense, Bombora) to inform marketing strategy (preferred).
Apply knowledge of account-based marketing (ABM) and marketing automation strategies (preferred).
Work independently or as part of a team in a fast-paced, dynamic environment.
Travel up to 10% to Washington, DC as needed; candidates must reside within the DC, MD, or VA tristate area.
