Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales
