1. Global Marketing Strategy
Build and execute a marketing strategy accelerating global enterprise growth.
Lead a 3–5 year value creation marketing roadmap aligned with portfolio innovation.
Identify market opportunities and competitive positioning across IAM and biometric identity.
2. Brand, Messaging & Communication
Strengthen global brand recognition in IAM, authentication, and biometric identity.
Develop messaging that resonates with enterprise buyers and decision-makers (security, IT, risk, operations).
Drive thought leadership through digital content, media presence, industry publications, and events.
Partner with IDEMIA’s global communications teams to scale message impact.
3. Go-to-Market & Demand Generation
Design and deploy multi-channel demand-generation programs targeting enterprise customers and partners.
Support the global partner ecosystem including integrators, VARs, and technology alliances.
Enable Sales with targeted campaigns, value propositions, collateral, and enablement tools.
Track and optimize pipeline performance, campaign ROI, partner engagement, and product adoption.
4. Product & Offer Marketing
Translate complex biometric and IAM solutions into compelling enterprise value propositions.
Align marketing with product roadmap and launch strategies.
Use market intelligence and customer insights to guide commercial strategy and innovation alignment.
5. Leadership & Cross-Functional Collaboration
Lead and develop a global marketing team (team of 3 people. 2 based in Europe and 1 in the US)
Collaborate with Sales, Product Management, Strategy, and Corporate Communication.
Build a performance-driven culture supported by operational rigor and reporting.
Requirements
10+ years of B2B marketing experience in IAM, cybersecurity, authentication, biometrics, or enterprise SaaS.
Proven experience in global marketing leadership and partner-enabled growth models.
Strong track record in demand generation and enterprise go-to-market strategy.
Experience managing global campaigns, budgets, and distributed teams.
Fluent English required; additional languages an advantage.
Additional Instructions
1. Global Marketing Strategy
Build and execute a marketing strategy accelerating global enterprise growth.
Lead a 3–5 year value creation marketing roadmap aligned with portfolio innovation.
Identify market opportunities and competitive positioning across IAM and biometric identity.
2. Brand, Messaging & Communication
Strengthen global brand recognition in IAM, authentication, and biometric identity.
Develop messaging that resonates with enterprise buyers and decision-makers (security, IT, risk, operations).
Drive thought leadership through digital content, media presence, industry publications, and events.
Partner with IDEMIA’s global communications teams to scale message impact.
3. Go-to-Market & Demand Generation
Design and deploy multi-channel demand-generation programs targeting enterprise customers and partners.
Support the global partner ecosystem including integrators, VARs, and technology alliances.
Enable Sales with targeted campaigns, value propositions, collateral, and enablement tools.
Track and optimize pipeline performance, campaign ROI, partner engagement, and product adoption.
4. Product & Offer Marketing
Translate complex biometric and IAM solutions into compelling enterprise value propositions.
Align marketing with product roadmap and launch strategies.
Use market intelligence and customer insights to guide commercial strategy and innovation alignment.
5. Leadership & Cross-Functional Collaboration
Lead and develop a global marketing team (team of 3 people. 2 based in Europe and 1 in the US)
Collaborate with Sales, Product Management, Strategy, and Corporate Communication.
Build a performance-driven culture supported by operational rigor and reporting.
