Develop and execute organic growth strategies across TikTok, Instagram, Threads, and other channels
Produce short-form video, graphics, and copy tailored to fitness communities and “brainrot” fandoms
Analyze engagement data and iterate quickly on content formats, hashtags, and posting cadences
Engage with our audience—surface user-generated content, respond to comments/DMs, and identify partnership opportunities
Research emerging fitness trends and fandoms; pitch fresh campaign ideas based on real-time insights
Collaborate with product and design to ensure messaging, visuals, and launch timing are aligned
Requirements
Current college student in marketing, communications, business, or a related field
Demonstrated ability to grow social channels organically (personal brand, campus org, side project)
Deep affinity for fitness culture and “brainrot” trends—the kind of fan who lives and breathes their favorite creators
Comfortable with basic content tools (Canva, CapCut, Premiere Rush) and native analytics dashboards
Self-starter who can juggle multiple projects in a fast-paced, lean environment
Strong writer with a knack for concise, on-brand messaging
Additional Instructions
Develop and execute organic growth strategies across TikTok, Instagram, Threads, and other channels
Produce short-form video, graphics, and copy tailored to fitness communities and “brainrot” fandoms
Analyze engagement data and iterate quickly on content formats, hashtags, and posting cadences
Engage with our audience—surface user-generated content, respond to comments/DMs, and identify partnership opportunities
Research emerging fitness trends and fandoms; pitch fresh campaign ideas based on real-time insights
Collaborate with product and design to ensure messaging, visuals, and launch timing are aligned
Perks and Benefits
Direct mentorship from YC-experienced founders and cross-functional leaders
Real ownership
Your campaigns will drive growth for thousands of active users
Flexible schedule—balance academics, workouts, and this role without stress
A portfolio of social campaigns, data-driven insights, and community growth highlights
Free premium access to our platform—test features firsthand and speak from experience
Equity upside (0–0.3%) in a high-growth startup
Performance-driven bonuses when we hit key follower and engagement benchmarks
Warm introductions to industry contacts and referral opportunities
