1. Marketing Strategy & Leadership
Develop and implement integrated marketing strategies for national and international markets to drive brand awareness, lead generation, and business growth.
Identify high-value marketing channels, emerging trends, and strategic campaigns to enhance market positioning and competitive advantage.
Provide leadership and guidance to cross-functional teams, ensuring alignment between marketing objectives and organizational goals.
2. Brand Management & Positioning
Lead brand strategy and positioning across all markets, ensuring consistency of messaging, visual identity, and value proposition.
Oversee brand communication initiatives to strengthen market credibility, awareness, and stakeholder engagement.
Collaborate with leadership to integrate brand equity objectives into strategic business decisions.
3. Digital Marketing & Engagement
Design, execute, and optimize multi-channel digital marketing campaigns, including social media, content marketing, email marketing, and digital advertising.
Develop social media strategies to drive engagement, audience growth, and conversion in both local and international markets.
Analyze campaign performance using data-driven insights to inform strategy and maximize ROI.
4. Market Intelligence & Competitor Analysis
Conduct strategic market research to identify trends, customer behavior, and competitive positioning in both Bangladesh and U.S. markets.
Evaluate emerging opportunities for campaigns, partnerships, sponsorships, and brand activations.
Deliver actionable insights and recommendations to leadership to guide data-driven marketing decisions.
5. Strategic Events, Partnerships & Brand Activation
Conduct market research and analysis of key local and international industry forums, conferences, and networking platforms to identify high-value opportunities for brand visibility and positioning.
Assess opportunities based on strategic fit, brand impact, and expected ROI, providing actionable recommendations on which initiatives the company should engage with, sponsor, or activate.
Oversee end-to-end execution of selected initiatives, including brand collateral, partner coordination, and cross-functional implementation, to maximize brand engagement and market presence.
6. Campaign Execution & Cross-Functional Coordination
Oversee the full lifecycle of marketing campaigns, from strategic planning to operational execution and post-campaign performance analysis.
Coordinate with internal teams including design, IT, sales, and operations to ensure timely and impactful execution of marketing initiatives.
Maintain structured documentation, performance dashboards, and reports to communicate campaign outcomes to leadership.
