Own positioning and launch communications plans for new features, products and corporate/community updates.
Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
Identify key audiences and segments to focus on, and build plans that support these goals.
Work in partnership with owned one-way and two-way channel owners (in-product, email, Resource Center, Community Support) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
Develop proactive and reactive communications plans
Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
Champion the community and user in all decisions
Oversee creative collaboration between product design, content strategy, community and marketing teams
Serve as both an individual contributor and a cross functional leader
Requirements
12+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
Experience managing through cross-functional teams
Versed in product strategy, design and development principles and processes
Managed creative agencies and led creative production
Conducted, synthesized and applied user insights, research and testing to marketing strategy
Passion for Airbnb. Airbnb host preferred.
Additional Instructions
Own positioning and launch communications plans for new features, products and corporate/community updates.
Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
Identify key audiences and segments to focus on, and build plans that support these goals.
Work in partnership with owned one-way and two-way channel owners (in-product, email, Resource Center, Community Support) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
Develop proactive and reactive communications plans
Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
Champion the community and user in all decisions
Oversee creative collaboration between product design, content strategy, community and marketing teams
Serve as both an individual contributor and a cross functional leader
Perks and Benefits
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
