Build and scale Triad’s inside sales organization, including talent acquisition, team structure, and role definition
Establish a performance-driven, accountable culture focused on proactive customer outreach and service excellence
Support a structured hiring, onboarding, and evaluation process for inside sales roles
Deliver ongoing coaching, training, and development, including role plays, call reviews, and skills reinforcement
Create individualized development plans to build capability, consistency, and accountability
Activate and operationalize the inside sales strategy in alignment with commercial leadership
Translate growth priorities into daily activities, outreach expectations, and standardized sales behaviors
Design outreach cadences, qualification criteria, call flows, and customer engagement frameworks
Ensure consistent outbound engagement across core customer segments
Own pipeline generation expectations and monitor conversion, activity, and revenue metrics
Continuously refine processes based on performance data, customer insights, and field feedback.
Build and optimize CRM workflows to support selling activities, improve data quality, and streamline productivity
Utilize CRM, call intelligence tools, and sales enablement platforms to support performance and coaching
Partner with IT and Sales Operations to enhance reporting, dashboards, and system adoption
Track and report trends, risks, and opportunities to commercial leadership.
Partner with field sales, engineering, branch operations, and marketing to align customer coverage and go-to-market priorities
Ensure smooth and timely handoffs on complex or high-value opportunities
Represent the inside sales team in commercial planning, alignment meetings, and strategy reviews
Maintain strong internal relationships to support a cohesive customer experience across teams
Other duties as assigned