Identify and develop innovative, disruptive brand partnership opportunities that build strategic brand awareness and cultural relevance
Lead the development and execution of robust 360° marketing campaigns across all channels, ensuring alignment with brand objectives and business goals
Partner cross-functionally with Product Development, Sales, Integrated Marketing, Digital Marketing, Creative, and other teams to ensure seamless execution and consistent brand messaging
Own monthly marketing calendars, including calendar strategy and planning, 360° activation, creative briefing, deliverable management, and cross-functional alignment across all channels
Lead, mentor, and inspire a team of marketing professionals and agency partners, fostering a collaborative, creative, and high-performing environment
Track, analyze, and report on campaign performance, leveraging community insights and data to inform optimizations and future strategies
Uphold brand integrity by ensuring all campaigns are on-brand and aligned with brand expression, voice, and values
Continuously explore and test new marketing strategies, platforms, and storytelling approaches to drive brand awareness and engagement