Lead AI-driven content strategy for digital marketing initiatives, ensuring alignment with brand voice and tone.
Develop scalable AI content frameworks that can be leveraged across multiple business units.
Create and optimize content using LLMs and Generative AI platforms for web pages, blogs, social media, and other digital channels.
Structure content for AI and search engines by incorporating FAQs, concise answers, and formats like bullet points and lists to improve extractability and citation by LLMs.
Implement strategies for topical authority and AEO/GEO compliance, ensuring that content signals expertise and is machine-readable.
Collaborate cross-functionally with product marketing, UX, design, and technology teams to deliver cohesive digital experiences.
Ensure compliance with brand guidelines, accessibility standards, and regulatory requirements.
Monitor and analyze content performance metrics, iterating strategies based on insights.
Stay current on AI trends, search algorithms, and best practices to continuously improve content quality and efficiency.
Requirements
Bachelor's degree or equivalent work experience.
Strong organizational and project management skills.
Excellent communication and interpersonal skills; self-starter with a proactive mindset.
Proven ability to thrive in a fast-paced, dynamic environment.
Established in working with Generative AI platforms for first-draft content creation.
Ability to balance changing priorities and deliver high-quality results.
Deep understanding of AI-powered search engines (ChatGPT, Perplexity, Copilot, et. al.) and AEO/GEO principles; skilled in creating machine-readable content optimized for LLM citation.
Familiarity with on-page SEO elements, structured data (schema), and technical SEO considerations that impact AI crawlability.
Ability to analyze content performance data and translate insights into optimization strategies.
Exceptional editing and proofreading skills, with the ability to infuse brand personality and demonstrate E-E-A-T (Experience, Expertise, Authority, Trustworthiness).
Additional Instructions
Lead AI-driven content strategy for digital marketing initiatives, ensuring alignment with brand voice and tone.
Develop scalable AI content frameworks that can be leveraged across multiple business units.
Create and optimize content using LLMs and Generative AI platforms for web pages, blogs, social media, and other digital channels.
Structure content for AI and search engines by incorporating FAQs, concise answers, and formats like bullet points and lists to improve extractability and citation by LLMs.
Implement strategies for topical authority and AEO/GEO compliance, ensuring that content signals expertise and is machine-readable.
Collaborate cross-functionally with product marketing, UX, design, and technology teams to deliver cohesive digital experiences.
Ensure compliance with brand guidelines, accessibility standards, and regulatory requirements.
Monitor and analyze content performance metrics, iterating strategies based on insights.
Stay current on AI trends, search algorithms, and best practices to continuously improve content quality and efficiency.
Perks and Benefits
Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
