Leadership & Team Development
Lead, manage, and mentor multiple Regional Sales Managers across the Western Region.
Set clear expectations, define regional sales strategies, and ensure execution of sales initiatives.
Recruit, train, and develop top sales talent, cultivating a high-performance culture.
Conduct regular performance reviews and coach RSMs toward continuous improvement.
Strategic Regional Sales Management
Develop and execute the West Region sales strategy aligned with corporate goals.
Oversee regional agency partners, evaluating performance and upgrading representation when needed to support growth targets.
Drive revenue growth across all channels: National distribution, ESCO, contractor, national accounts markets.
Identify emerging opportunities, competitive threats, and market trends, translating insights into actionable sales plans
Customer & Channel Engagement
Strengthen and expand relationships with key distributor chains at the senior management level, independents, contractors, ESCOs, LMCs, national accounts, and representative firms.
Support RSMs in high-value negotiations, account strategy, and major project opportunities.
Build strong relationships with customer decision-makers—purchasing, engineering, operations, and executive leadership.
Engage directly with top regional customers to reinforce MaxLite’s value proposition and secure long-term partnerships.
Business Development & Project Support
Collaborate with project, design/build, and energy teams at key distributors and ESCOs to grow the project pipeline.
Support major regional project pursuits and oversee forecasting, pricing strategy, and competitive positioning.
Cross-Functional Collaboration
Work closely with Sales Operations and Marketing to execute promotional programs, regional launches, and targeted campaigns.
Align with Product Management and Engineering to provide market insights and influence product roadmap decisions.
Partner with Operations, Customer Service, and Supply Chain to ensure excellent service levels and smooth project execution.
Financial & Administrative Leadership
Own regional forecasting and budgeting responsibilities for the West Region.
Manage regional travel, promotional, and operating expenses in alignment with corporate financial goals.
Provide timely and accurate reporting to executive leadership on sales performance, competitive intelligence, lost business, and key wins.
Represent MaxLite at regional and national trade shows, conferences, and industry events.
Perform all other duties as assigned with minimal supervision
