Channel Strategy & Leadership
Develop and execute the strategic plan for Cinch’s real estate channel, including growth objectives, budget management, and performance metrics.
Direct the Real Estate Sales team to translate strategy into actionable sales initiatives to achieve aggressive growth targets and measurable results.
Define market segmentation, competitive positioning, and channel differentiation strategies to strengthen Cinch’s market leadership.
Build and execute the national sales strategy, including market segmentation, territory planning, and performance management.
Coach leaders and their teams on consultative selling, relationship management, and territory optimization.
Business Performance & Analytics
Own the P&L for the real estate channel, ensuring profitable growth and efficient use of resources.
Establish robust reporting, forecasting, and performance tracking frameworks to deliver data-driven insights and recommendations.
Identify growth opportunities through analysis of channel performance, customer behavior, and market trends.
Build dashboards and KPIs to monitor progress toward goals and support executive decision-making.
Leverage data-driven insights to monitor performance, adjust tactics, and deliver P&L results.
Oversee sales operations including goal setting, pipeline management, forecasting, and budgeting.
Digital Growth & Innovation
Lead the strategy for digital transformation within the real estate channel, leveraging technology, automation, and data to enhance partner engagement and sales efficiency.
Collaborate with internal teams to design scalable digital marketing and enablement programs that drive partner self-service, lead conversion, and retention.
Identify and evaluate new digital tools, platforms, and integrations that expand reach and streamline the partner and agent experience.
Support continued innovation in digital tools and Salesforce utilization to enhance productivity and visibility across the team.
Additional Responsibilities
Partner with the Chief Commercial Officer and cross-functional leaders to align sales goals with company objectives and the broader go-to-market strategy.
Expand Cinch’s presence by developing strategic relationships with large and mid-sized real estate brokerages, title companies, and technology partners.
Strengthen existing partnerships to drive retention, growth, and new product adoption.
Team Development & Coaching
Recruit, mentor, and retain top sales talent across multiple regions.
Foster a culture of accountability, collaboration, and performance excellence.
Operational Excellence
Perform other duties as assigned.
