Brand & Creative Strategy
In collaboration with founders, evolve Pepper's long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels
Translate merchandising vision, product strategy, and line plans into clear, compelling creative narratives that drive demand and conversion
Own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective
Ensure product benefits, fit innovation, and category leadership are communicated in ways that are emotionally resonant and easy for customers to understand and buy into
Serve as the ultimate brand steward, ensuring consistency across all customer touchpoints, channels, and teams
Execute brand strategy into creative briefs, campaigns, and visual identities that are memorable, consistent, and performance-driven
Lead development of all creative assets including design, copy, video, and photography in a way that reflects our brand values and inspires deeper engagement and higher order value
Define and track brand and creative performance metrics (awareness, engagement, perception); use insights and data to inform creative decisions and iterate on strategy
Content & Storytelling
Own the brand content roadmap across channels, from website, organic social, paid media, email, influencer, ambassador, and affiliate programs
Develop and maintain brand guidelines, toolkits, and systems for internal and external use
Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size
Oversee the creation of high-performing, on-brand content across owned, paid, and earned channels
Drive the use of customer insights, data, and analytics to develop emotionally resonant stories and optimize performance of content
Integrated Go-to-Market & Campaigns
Lead cross-functional, integrated go-to-market campaigns and commercialization strategy for product drops, seasonal moments, and key brand initiatives
Partner closely with Ecommerce to develop creative strategies that optimize the full customer journey, from first impression to product detail page to repeat purchase
Oversee creative for PDPs, landing pages, site storytelling, and merchandising moments to ensure clarity, consistency, and performance
Ensure a cohesive customer experience across creative, messaging, and media to maximize launch impact and long-term brand equity
Define and own the integrated marketing calendar that aligns relevant storytelling with strategic business objectives, product launches, and community initiatives
Influencer, PR, Social, & Community
Set the vision and strategy for influencer, PR, social, and community as integrated growth and brand engines, ensuring all storytelling positions Pepper as the category leader and a powerful advocate for women feeling perfectly enough
Drive our organic social strategy and execution, ensuring we're building community while laddering up to growth goals
Identify, structure, and scale high-impact brand partnerships and community collaborations that expand awareness and trust through recommendation-led channels
Own the PR strategy and agency relationship, driving earned media strategy that builds cultural relevance and enduring brand credibility
Team Leadership & Culture
Build and lead a high-performing team; recruit, mentor, and develop top talent across copy, design, and content
Set high creative standards while balancing speed, quality, and scalability, owning the budgets and ensuring efficient use of resources aligned to business priorities
Champion cross-functional collaboration, serving as a connector between brand, product, creative, and growth
Help define, evolve, and amplify the creative spark and cultural magic that makes Pepper, Pepper
