• Activate, configure, analyze, and maintain the organization’s CRM platform at a high standard
• Create workflows, triggers, and automations within the CRM
• Manage marketing campaigns, including drip campaigns and ad-hoc sends
• Conduct user segmentation and optimize user funnels for increased conversions during sign-up
• Assist with marketing and data capture efforts across all marketing channels
• Contribute to brainstorming sessions and develop new CRM strategies and marketing campaigns
• Collaborate with Marketing, Customer Support, IT, and Product to translate business requirements into CRM workflows and automations
• Troubleshoot system issues, manage CRM integrations, and coordinate with vendors or technical teams
• Maintain data integrity, monitor data quality, perform clean-ups, and ensure records are accurate and up-to-date
• Meet deadlines and manage multiple projects in a fast-paced environment
Requirements
• Bachelor’s degree in Marketing, Communications, Business, IT/Technology, or related field (or equivalent practical experience)
• 2-4 years of experience using and administering CRM systems (Salesforce, Hubspot, Zoho, etc.)
• Strong analytical skills to interpret CRM data, generate insights, spot trends, and assist in report and dashboard creation
• Experience designing and optimizing workflow automation, segmentation, and marketing campaigns
• Excellent data management skills with attention to data quality and integrity
• Strong communication and collaboration skills to work across multiple teams
• Understanding of data privacy, compliance, user roles, and security permissions in a CRM context
• Ability to manage multiple priorities and build strong working relationships
• Passion for pets and supporting pet owners in pet care
• Results-oriented with high standards for quality
• Experience in pet care, tech, or consumer-facing brands is a bonus but not required
Additional Instructions
• Activate, configure, analyze, and maintain the organization’s CRM platform at a high standard
• Create workflows, triggers, and automations within the CRM
• Manage marketing campaigns, including drip campaigns and ad-hoc sends
• Conduct user segmentation and optimize user funnels for increased conversions during sign-up
• Assist with marketing and data capture efforts across all marketing channels
• Contribute to brainstorming sessions and develop new CRM strategies and marketing campaigns
• Collaborate with Marketing, Customer Support, IT, and Product to translate business requirements into CRM workflows and automations
• Troubleshoot system issues, manage CRM integrations, and coordinate with vendors or technical teams
• Maintain data integrity, monitor data quality, perform clean-ups, and ensure records are accurate and up-to-date
• Meet deadlines and manage multiple projects in a fast-paced environment
Perks and Benefits
• Health, vision, dental, long & short-term disability, and life insurance
• Stable company with a startup mentality
• 401k match
• Pet care discounts
• Flexible time off
• Career growth opportunities within a network of professionals
